ASP (Active Server Pages)
Active Server Pages (ASP) is open, compile-free
application environment that provides web developers with a more
powerful way to build web applications. See also "PHP" in this
Back-end refers to the code and databases that
are invisible to users and that control and are "behind" what visitors
see when they visit your web pages. See also “front-end” in this
The bandwidth is the size of the "data pipeline"
between your computer and the Internet. The higher the bandwidth (the
wider the "pipe"), the more information can flow at once and the
"faster" your Internet connection.
For web pages to be displayed on your computer,
you need a web site "browser" program such as Internet Explorer,
Netscape Navigator or Opera.
CGI (Common Gateway Interface)
Common Gateway Interface (CGI) is a programming
language method that allows a World Wide Web page to communicate with
programs run on the web server.
A note that a server leaves on a web browser so
that it can remember what the web surfer looked at the last time a
site was visited. It acts to customize the screen the next time the
surfer visits the page. Cookies normally don't pose a security risk
and are a must for some online browsing but could be used by the
unscrupulous to glean information about the surfer’s web surfing
habits. They are stored in a special folder on the surfer’s hard
drive aptly named ‘Cookies’.
CSS (Cascading Style Sheets)
Cascading Style Sheets (CSS) refers to the
ability to assign styles to elements on a web page (HTML document).
Examples include position, size, color etc.
Click-Through Rate (for Banner Ads) refers to
the number of people that click a link compared to how many times the
link is displayed.
Dynamic HyperText Markup Language (DHTML) is a
model for HTML (see definition below) that allows absolute control of
positioning of elements on a page and a more powerful control of
This is the most common way of connecting to the
Internet. A service provider lets a user connect to their computer
system with a modem and a telephone line. Once the connection is made,
the provider connects the user directly to the Internet.
This is the unique name that identifies an
Internet site. It could be thought of as the site's telephone number
or street address. This name is mapped to an IP address using a URL.
Although your domain name is unique, it does not
belong to you. Who it actually belongs to depends on whether it’s
.com, .biz, .net, etc. and the name you choose is not guaranteed
until it has been accepted by InterNIC, an independent, non-profit
contractor for the U.S. government that maintains domain names. There
is an annual charge for the name and it must be renewed in order for
you to keep using it. Fail to renew it, and not only can you lose
your web address, but someone else can buy it.
Dynamic Web Page
All the parts of a dynamic web page, like
graphics and text, are stored as files in a database. When a user
goes to a specific page, all the relevant parts are gathered from this
database and displayed on screen.
Most often used in connection with buying and
selling items via the Internet, the term "electronic commerce" refers
to any online transaction.
Electronic mail forwarding services which
automatically redirect email you receive from one email address to
another existing email account that you specify. If a person has
"unlimited email forwarding", then an email (for example, email@example.com)
will be sent to a forwarding address (such as, firstname.lastname@example.org).
Forwarding services are especially helpful when you have changed ISPs
or email addresses.
This is a service that provides an address which
uses your web site as a link to your existing electronic mail address.
So, instead of asking customers to send mail to your current e-mail
address, (for example, email@example.com), they can send their email to
firstname.lastname@example.org. This presents a professional image. Also,
because it is linked, you can keep your old email address. You can
use your web site to link more than one address.
This is the posh
moving-graphics section that you sometimes see at the beginning of a
web site. These graphics can give a wonderful impression, but there
are pitfalls. The downside is that flash intros can take extra time
to download and, if your customer doesn’t have a Flash ‘plug-in’,
they’ll be directed to a site to download it. That’s fine if they
know what they’re doing and don’t mind spending the extra time, but
such messages popping up, and long waiting times can put people off,
and then they may look elsewhere. The web site owner needs to
consider its potential customers web-surfing capabilities before
deciding to include flash intros on their business web site.
In web publishing a form is a web page or
portion of a web page containing HTML code designed to be filled out
by the user and sent back to the server for processing.
This is the part of a web site that the user
sees and interacts with directly. See also "Back-end" in this
FrontPage is a commercial WYSIWYG HTML editing
program developed by Microsoft and used to create, edit, manage, and
upload web sites. See also “WYSIWYG” in this glossary).
FTP (File Transfer
The protocol used to transfer files from one
computer to another over the Internet. It is what you can use to copy
your web pages to your host.
A guestbook is a script on a web page with a
form which allows your web site visitors to sign in and leave comments
GUI (Graphical User
The graphical user interface is the visual
interface that you see as you work at your computer; i.e., the
background and application screens on your desktop with Start button,
Taskbar, icons, etc. The use interface is continually changing as you
switch from document to document and program to program. The old DOS
(disk operating system) used a command line interface. Windows uses a
Hit counter component
The best way of measuring the popularity of your
site is to include a hit counter. This goes on the Homepage and looks
a bit like the odometer on a car.
The homepage is: (1)
The first web page that is displayed when you open a web browser such
as Netscape Navigator or Microsoft Internet Explorer; (2) The
intended beginning page of a website on the Internet.
In order to be accessible to customer’s or
visitor’s browsers, every web site, email account, file or online
service is stored on a server (hosting) computer that's permanently
connected to the Internet through high-speed data lines.
HTML (HyperText Markup
HTML is the code that is used to define a web
page. Web publishers use it to create web pages containing text and
images which can be viewed by anyone browsing the World Wide Web using
any kind of computer or browser.
IMS (Interactive Multimedia
IMS refers to a transmission of related items of
information in a combined media that can be presented together, such
as text and graphics and sound etc.
This term refers to a web site that's
incompatible with certain Internet browsers (such as Internet Explorer
and Netscape Navigator in all their versions) and might appear ugly,
not work properly, or even not display at all.
The Internet is the physical world-wide
interconnection between computers and their resources using TCP/IP.
IP (Internet Protocol)
This is the protocol that sends packets of data over the Internet.
IP Address (Internet Protocol
An Internet protocol address defines where an IP
packet is going which can be to another computer over the Internet but
also to computers on the same network. It is composed of four
numbers, between zero and 255, separated by periods. This number tells
a network of computers and servers just where to find your computer.
ISP (Internet Service Provider)
This term refers to a service organization which
provides remote access to the Internet for a periodic fee.
scripting language originally developed by Netscape which provides a
method to make static HTML documents more interactive. It is embedded
within an HTML document and then executed by the web browser when the
and Microsoft Web browsers.
Keywords are words or phrases which concisely
describe the content of your web pages. These keywords are included
in the code of your web site for search services to use to help web
surfers find your site. See also "Meta Tags" in this glossary.
LAN (Local Area Network)
A LAN is a group of electronically connected
computers and/or devices, usually joined by wiring, located in a
relatively small area, as in one building or group of buildings.
A search engine rates the popularity of your web
site by looking at the number and nature of inbound links from other
sites to your web site. See also "Search Engines" in this
This is a list of names and email addresses of
site visitors or customers who have agreed to receive regular emails
from a particular source, such as your business.
Meta tags are HTML commands that instruct the
browser or search engines to perform specific tasks, define sites,
identify keywords, etc. These tags can be used by search engines to
classify web pages for searches.
Modem (MOdulator -
A modem is a device that converts digital and
analog signals which are used to transfer data between computers over
MySQL is a simple and powerful open source
relational database management system that stores and processes
information. If you have an online store, all your product information
can be stored in a MySQL database. For more details, see
Extraction and Report Language)
Perl is the most common scripting language for
processing Form data.
A language used to write programs (scripts) that
make a web page dynamic. See also "ASP" in this glossary.
POP (Post Office Protocol) Mailbox
A POP mailbox is the equivalent of a postal box
at the post office. Using aliases you can link a number of email
addresses to a single mailbox so that all the mail sent to these
addresses will land up in the same place. Alternatively, if you have a
number of employees and you can assign each their own POP mailbox with
an independent, personal email address.
PPC (Pay Per Click)
Money paid for each click-through for an
affiliate or advertiser link, or your cost to purchase traffic this
RealAudio / RealVideo
A client-server software system and file format
(by Real Networks) which allows Internet users to play
audio/video-based multimedia content in real-time (called "streaming")
as they are being downloaded, instead of having to download the entire
file before playing it.
A search engine is a web site, like Google, that
creates indexes of Internet sites. Users can enter specific terms and
the search engine will return links to sites containing those terms.
See also "Link Popularity" and "Keywords" and “Search Engine
Optimization” in this glossary.
SEO - Search Engine
Search Engine Optimization is a process of
getting your web site noticed on the web. It is a form of online
marketing and uses keywords and meta tags and expertise to obtain high
ranking in search engines for a web site. Some SEO strategies can be
accomplished through knowledge of “how to” and some incur fees for
Spam is unsolicited, unwanted junk mail (usually
commercial) distributed over the Internet using TCP/IP on the world
wide web. It is sent to your email box and to that of numerous other
web user as soon as the distributor finds your Domain IP mail box host
address. It is hard to stop and no one likes it.
T-1 is a leased-line connection to the Internet
capable of transferring data at 1.544 Mbps. At maximum theoretical
capacity, a T-1 line could move a megabyte in less than 10 seconds. A
T-1 line consists of 24 individual channels, each of which supports 64
Kbits per second. Each 64Kbit/second channel can be configured to
carry voice or data traffic. Most telephone companies allow you to
buy just some of these individual channels, known as fractional T-1
access. T-1 lines are sometimes called DS1 lines.
TCP/IP (Transmission Control Protocol/Internet
TCP/IP is a communication protocol between
computers that wish to "talk" over a physical connection. It defines
the rules on how they communicate. TCP/IP is the method by which all
computers talk over the Internet but it works equally as well on a
TLD (Top-Level Domain)
The suffix attached to Internet domain names.
There are a limited number of these predefined suffixes, each one
representing a top-level domain. Some of the most popular top-level
com - commercial businesses
gov - U.S. government agencies
edu - Educational institutions
org - Organizations (usually nonprofit)
net - Network organizations
URL (Universal Resource Locator)
A URL is the unique address or location of any
resource on the World Wide Web. It often refers to a web page but it
can include almost any file that can be found on a server connected to
the World Wide Web.
A web page is a single HTML document with its
own address (URL) designed for viewing in a web browser. A web site
is made of one or more web pages.
A computer that's permanently connected to the
Internet, runs server software
and stores the files that make up one or more web sites.
A collection of interlinked web pages on a
particular subject, usually under a single domain name, which includes
an intended beginning file called a "home page". From the home page,
you can get to all the other pages on the web site.
This is hard drive data storage space accessed
via the Internet that may be used to store data files or host
websites, depending on the host’s terms.
This is an acronym for "What You See Is What You
Get". A WYSIWYG editor or program is one that allows you to create a
web page, text, or graphical user interface so that you can see what
the end result will look like while the document or interface is being
created. WYSIWYG web page editors, such as Microsoft FrontPage and
Adobe PageMill, conceal the markup language (HTML) and allow you to
think entirely in terms of how the page should appear.
WYSIWYG (What You See Is What You Get): A computer program that
displays a reasonably good example of the finished result as it is
WWW (World Wide Web)
The world wide web is a method for connecting many of the resources
available over the Internet using HTML. This term is often incorrectly
used as a synonym for the Internet.